The person who arranged your team or championship sponsorship has left the company. Find out who now manages the partnership, then give them a concise account of what was agreed, what you have delivered and what needs a decision next.
Do this before sending another request for content approval or discussing renewal. The new contact may not have joined your earlier meetings, so make the agreement understandable without asking them to search through months of messages.
Confirm the new route first
Ask the company who now owns the partnership and who can approve upcoming work. An out-of-office message may provide a route; a colleague may need to establish one. Do not assume the former contact remains authorized because you still have their personal number. On your side, name one person to coordinate the handover and tell the content, hospitality and event staff which contact details have changed.
Keep upcoming deadlines visible. If an approval is needed before a scheduled post or appearance, identify the deadline and ask what should happen while ownership is being resolved. Do not publish unapproved material merely to keep the calendar looking complete.
Prepare a short handover with evidence behind it
The new contact needs an overview they can read quickly, plus access to the underlying documents.
| Handover item | Include |
|---|---|
| Agreed purpose | The commercial objective recorded at the start |
| Current agreement | The approved version, scope and term |
| Delivered work | Links and dates, with approval records where relevant |
| Outstanding commitments | Owner, due date and dependencies |
| Upcoming decisions | The exact question and when an answer is needed |
Keep private information relevant to the agreement and share it through an appropriate company channel. A full email dump is usually less useful than a clear summary with the important source records attached or linked.
Show what changed, not just what went well
Imagine a fictional championship with one sponsor film published and a guest program planned for its next round. The sponsor contact departs before confirming the guest list. The championship’s commercial lead needs the new contact to confirm attendance, while its event manager needs that decision to finalize access and staffing.
The handover should link the completed film and identify the guest program as awaiting confirmation. It should give the new contact the actual access deadline and name the person coordinating guests. Do not describe both commitments as delivered or imply the successor has approved the old provisional list.
If payment or expenses remain outstanding, list them factually with the relevant invoice and agreement reference. Keep that question separate from requests for new activities. A clean record gives the company something it can investigate. Circulate the resulting decisions to the staff doing the work so an old guest list or superseded filming instruction does not remain in use.
Reconfirm the next decision
A new contact may have different priorities or need time to review the partnership. Ask what information they require and agree the next update. Do not assume the change means renewal is lost, or that good past work guarantees it.
Our sponsor report guide covers evidence without inflated results. The renewal guide covers preparing a future proposal once the existing relationship is clear.
Three next actions
- Confirm the current owner and approval route with the company.
- Assemble a concise handover linked to the actual agreement and evidence.
- Resolve the next time-sensitive decision before adding new requests.
Sources
- Sponsorship Tactics: in season communication with sponsors
- Sponsorship Tactics: agent manager or agency who is across the table
Keep your sponsorship work moving.
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Request access Review your setup before submitting. No payment required. Access is by invitation.Sponsor AI is built by Turn One. Worked examples in this guide are fictional.