Sponsor AI by Turn One

Sponsorship software for racing drivers, teams, series and championships

Your next sponsorship
conversation starts here.starts here.

Find businesses that fit your racing. Turn that fit into a specific offer and a personalized message. Keep every approach, reply and next step together.

Explore the workspace See how it works

Built by Turn One. See the partnership stories ↗

Interactive preview · Sample activity

Interactive preview · Fictional activity · No messages sent
Built around your racing

Know who to approach.
Know what to say.

The hard part is knowing which business to approach, what to offer and how to keep the conversation moving.

01

Who is worth approaching?

Start with the company’s customers and market. Connect them to your racing, audience and what you can deliver.

RacingAudienceOpportunities
02

What would make them reply?

Give each business a relevant idea. Sponsor AI drafts an email or DM around that company and your offer, ready for your review.

Brand fitYour message
03

What should happen next?

Keep recorded outreach, replies and commitments with the company, so you can pick up the conversation without starting again.

ConversationDeliveryRenewal
Laurenz Rühl
Case study

His first sponsor.
A 12-month paid partnership.

Laurenz sent a message prepared with Sponsor AI. The brand replied, they met, and he secured a 12-month paid sponsorship.

What turns racing into a partnership? Explore the story ↗

Laurenz RühlRacing driver · Turn One client

One place for the next step

A process for every step.
A place for every deal.

Finding a name is the start. Work through what to offer, what to say, how to agree terms and what to deliver. Keep the whole relationship together.

01 / Discover

Find brands that fit
what you can offer.

Start with where you race, who you reach and what you can offer. Look for businesses in relevant countries and industries, with a clear reason to work together.

Brand discovery Sample matches
YOUR PROFILERacing · Travel · Training · Content
REASON TO APPROACH / PLAYSEAT

From simulator to circuit.

Show how cockpit practice prepares you for a race: one corner in the simulator, then the same corner on track.

Before you reach outConfirm you can film with the equipment and that the brand is exploring driver-led content.

Sample brands and outreach ideas. Availability is not confirmed.

02 / Outreach

Give them an idea
worth replying to.

Give each business its own reason to reply. Prepare an email or Instagram DM around its products, your racing and a specific offer. Review it before sending.

03 / Reach an agreement

Take the conversation
through to an agreement.

Prepare for the call, develop a proposal and work through pricing, usage and timing. Keep the conversation beside the deal so nothing gets lost between stages.

Playseat Illustrative deal
Reply received

They’re interested in the idea.

Ask what the brand wants to achieve, who the content is for and when they need it.

Next: agree a short call.
04 / Deliver & renew

Close the deal.
Deliver. Renew. Repeat.

An agreement starts the next stage of the work. Track what you owe, record what you deliver and bring that evidence to the renewal conversation.

My Sponsors / Illustrative agreement

Every promise,
accounted for.

On track

The content. The deadlines. The next conversation. A shared record of the relationship from the first approach to the next season.

Product demonstrationDelivered ✓
Sim-to-track comparisonDelivered ✓
Due Oct 24
Next renewalNovember 2026
Start where you are.

What’s standing
between you and
the next conversation?

You don’t have to start from scratch every time.

Choose a situation to explore it in the sample workspace.

Built by Turn One

Built for our clients.
Now opening to you.

Sponsor AI began as an in-house tool for Turn One clients. Developed with driver feedback since November 2025, around the work of finding the fit, preparing the offer and keeping the relationship moving.

Your offer comes before the pitch.

Connect your racing, audience and content to something useful for the business.

The draft starts with the company.

Use the business and your racing context to prepare an approach you can review and make your own.

The work carries into the next conversation.

Keep recorded outreach, replies, proposals and delivery commitments with the relationship.

Less admin. More considered conversations.

One workflow.
You stay in control.

Research a company, develop your offer, prepare the message and keep the next step in view.

Available workflow

Build the conversation.

01Find the fitCompany + your offer→02Write itReview your message→03Keep trackHistory + next step

Use your racing context to prepare an approach. Record messages and replies so your pipeline reflects what happened.

Gmail connection Restricted pilot

Review. Approve. Send.

01ReviewYour connected Gmail→02ApproveThe exact email→03RecordedSend + deal history

Connected Gmail sending and automatic send tracking are being tested. You review the exact email before approving it.

Not yet available to all clients. Inbox sync and Google Calendar are not live.
The sponsorship notebook

Practical answers.
For your next conversation.

All guides ↗
01 / Outreach

What belongs in your first sponsorship email?

A relevant reason to write, a concrete offer, and one clear next step.

Read the guide ↗02 / Finding brands

Find brands that fit your racing.

Choose companies whose products, customers and goals match what you can offer.

Read the guide ↗03 / Follow-ups

Know when to follow up, and when to stop.

Decide when to send another message, what to say and when to move on.

Read the guide ↗
The partnership workspace for motorsport

Build the relationships
that move your racing forward.

Find relevant brands, build your offer and manage each partnership from the first conversation to delivery and renewal.

Explore the workspace
Request access. No payment required.
Before you get started

Fair questions.

Why use this instead of a blank AI chat?

A draft is only one step. Sponsor AI puts brand research, your messages, recorded replies, deal stages and sponsor commitments in one workspace. You can return to the relationship instead of rebuilding its context each time. See what to look for in sponsorship software.

What do I still need to do?

Keep your profile accurate, decide which brands fit, review your wording and send your messages. Record external outreach and replies so the next step reflects what actually happened. Sponsor AI does not negotiate or win an agreement on your behalf.

Can I explore before committing?

Yes. This interactive walkthrough and the sponsorship guides are open to explore without entering an email. Public access, any trial and pricing will be explained before launch; no payment is collected here.

Does Sponsor AI find sponsors who will pay me?

It can suggest companies to investigate and prepare your approach. A recommendation is not an offer of sponsorship. You still need to establish whether there is a fit, discuss the opportunity and agree terms.

Do I need a large following?

Your audience is one part of an offer. Your location, relationships, racing programme and what you can create also matter. Sponsor AI is not a guarantee that a particular company will be interested.

Does it send messages automatically?

Drafting does not send a message. External emails and DMs can be recorded in the workspace. Connected Gmail sending is currently a restricted pilot, not part of general access. Automatic inbox sync and Calendar are not available.

Can teams and championships request access?

Yes. We’re welcoming interest from drivers, teams, series and championship organizers. Tell us what you manage so we can assess the fit. Shared accounts, rights inventory and multi-driver collaboration are not promised in this preview.

How do I get access, and what does it cost?

Public access and pricing are being prepared. The proposed launch is early access, with terms clearly explained before you subscribe. You can request access here. Turn One saves your setup answers as you go and confirms when your request is received. No payment or account is created.