Who is worth approaching?
Start with the company’s customers and market. Connect them to your racing, audience and what you can deliver.
RacingAudienceOpportunities
Sponsorship software for racing drivers, teams, series and championships
Your next sponsorship
conversation starts here.starts here.
Find businesses that fit your racing. Turn that fit into a specific offer and a personalized message. Keep every approach, reply and next step together.
Interactive preview · Sample activity
Interactive preview · Fictional activity · No messages sent
Built around your racing
Know who to approach.
Know what to say.
The hard part is knowing which business to approach, what to offer and how to keep the conversation moving.
What would make them reply?
Give each business a relevant idea. Sponsor AI drafts an email or DM around that company and your offer, ready for your review.
Brand fitYour message
What should happen next?
Keep recorded outreach, replies and commitments with the company, so you can pick up the conversation without starting again.
ConversationDeliveryRenewal
The people behind the racing
Built in the world
you race in.
Originally built for Turn One clients, around the work of finding brands, preparing offers and managing relationships. Now welcoming drivers, teams and championship organizers beyond our client roster.
See their sponsorship stories
Turn One driver community
Nicky Hays
Meet the driver
Turn One driver community
Preston Lambert
Meet the driver
Turn One driver community
Juan Manuel Correa
Meet the driver
Turn One driver community
Nikita Bedrin
Meet the driver
Turn One driver community
Austin Jurs
Meet the driver
Turn One driver community
Gianna Pascoal
Meet the driver
Turn One driver community
Cristian Cantú
Meet the driver
Turn One driver community
William Marshall
Meet the driver
Turn One driver community
Jack Speth
Meet the driverDriver photographs show the Turn One community, not Sponsor AI endorsements or attributed sponsorship results.
Case studyHis first sponsor.
His first sponsor.
A 12-month paid partnership.
Laurenz sent a message prepared with Sponsor AI. The brand replied, they met, and he secured a 12-month paid sponsorship.
One place for the next step
A process for every step.
A place for every deal.
Finding a name is the start. Work through what to offer, what to say, how to agree terms and what to deliver. Keep the whole relationship together.
01 / DiscoverFind brands that fit
Find brands that fit
what you can offer.
Start with where you race, who you reach and what you can offer. Look for businesses in relevant countries and industries, with a clear reason to work together.
Brand discovery Sample matches
YOUR PROFILERacing · Travel · Training · Content
REASON TO APPROACH / PLAYSEAT
From simulator to circuit.
Show how cockpit practice prepares you for a race: one corner in the simulator, then the same corner on track.
Before you reach outConfirm you can film with the equipment and that the brand is exploring driver-led content.
Sample brands and outreach ideas. Availability is not confirmed.
02 / OutreachGive them an idea
Give them an idea
worth replying to.
Give each business its own reason to reply. Prepare an email or Instagram DM around its products, your racing and a specific offer. Review it before sending.
Playseat 02 / Your outreach
New message Draft
To Playseat team
SubjectDriver content for Playseat
Interactive example · No email sent
Playseat playseat
Playseat® playseat · InstagramYour message
Hi Playseat team! I’m Preston, a racing driver. I’d like to film a corner in the sim, then compare it with the real lap, showing a Playseat setup in use. Who handles driver content partnerships?
Preview · No message is sent
Illustrative message
03 / Reach an agreementTake the conversation
Take the conversation
through to an agreement.
Prepare for the call, develop a proposal and work through pricing, usage and timing. Keep the conversation beside the deal so nothing gets lost between stages.
Playseat Illustrative deal
Reply received
They’re interested in the idea.
Ask what the brand wants to achieve, who the content is for and when they need it.
Next: agree a short call.
04 / Deliver & renew
Close the deal.
Deliver. Renew. Repeat.
An agreement starts the next stage of the work. Track what you owe, record what you deliver and bring that evidence to the renewal conversation.
My Sponsors / Illustrative agreementEvery promise,
On track
Every promise,
accounted for.
On trackThe content. The deadlines. The next conversation. A shared record of the relationship from the first approach to the next season.
Product demonstrationDelivered
Sim-to-track comparisonDelivered
Due Oct 24
Next renewalNovember 2026
Start where you are.
What’s standing
between you and
the next conversation?
You don’t have to start from scratch every time.
Choose a situation to explore it in the sample workspace.
Built by Turn One
Built for our clients.
Now opening to you.
Sponsor AI began as an in-house tool for Turn One clients. Developed with driver feedback since November 2025, around the work of finding the fit, preparing the offer and keeping the relationship moving.
Your offer comes before the pitch.
Connect your racing, audience and content to something useful for the business.
The draft starts with the company.
Use the business and your racing context to prepare an approach you can review and make your own.
The work carries into the next conversation.
Keep recorded outreach, replies, proposals and delivery commitments with the relationship.
Less admin. More considered conversations.
One workflow.
You stay in control.
Research a company, develop your offer, prepare the message and keep the next step in view.
Build the conversation.
01Find the fitCompany + your offer02Write itReview your message03Keep trackHistory + next step
Use your racing context to prepare an approach. Record messages and replies so your pipeline reflects what happened.
Review. Approve. Send.
01ReviewYour connected Gmail02ApproveThe exact email03RecordedSend + deal history
Connected Gmail sending and automatic send tracking are being tested. You review the exact email before approving it.
Not yet available to all clients. Inbox sync and Google Calendar are not live.01 / Outreach
What belongs in your first sponsorship email?
A relevant reason to write, a concrete offer, and one clear next step.
Read the guide 02 / Finding brandsFind brands that fit your racing.
Choose companies whose products, customers and goals match what you can offer.
Read the guide 03 / Follow-upsKnow when to follow up, and when to stop.
Decide when to send another message, what to say and when to move on.
Read the guideThe partnership workspace for motorsportBuild the relationships
Build the relationships
that move your racing forward.
Find relevant brands, build your offer and manage each partnership from the first conversation to delivery and renewal.
Request access. No payment required.
PARTNERSHIPS•••
Everything in motion.
OverviewActivityFiles
7Active partners
3Next actions
P
PlayseatContent partnership
ProposalNEXT ACTION · OCT 24Confirm content usageAgree the channels and license period.
PL Preston Lambert
Delivery tracker2 of 3
Driver-led ReelPublished · Evidence attached
○
Partner results reportDue Oct 28
DiscoverDealsSponsorsMore
Before you get started
Fair questions.
Why use this instead of a blank AI chat?
Sponsor AI brings Turn One’s hands-on work with racing drivers into a dedicated sponsorship workspace. That experience shapes the process: understand the business, develop an offer, prepare the conversation, work through terms and deliver what was agreed. Your profile, brand research, messages and commitments stay together, so each next step builds on the work already done. Explore the client work behind it.
What do I still need to do?
Bring the facts about your racing and what you can deliver. Choose the opportunities you want to pursue, review the drafts and make the commercial decisions. Sponsor AI organizes the research and preparation around that work; you bring the relationships, conversations and delivery that turn an offer into a partnership.
Can I explore before committing?
Yes. Explore the interactive workspace and guides without entering an email. When you’re ready, tell us about your programme and request access. We’ll explain availability and pricing before you make any commitment. No payment is required to apply.
Does Sponsor AI find sponsors who will pay me?
Sponsor AI identifies businesses with a reason to consider your offer and helps you prepare a relevant approach. You then establish the company’s priorities, budget and interest through the conversation. A useful match starts that process; it is not a sponsorship offer.
Do I need a large following?
A large following is not the only reason a business works with a driver. Relevant customers, strong content, local relationships, product demonstrations and introductions can all form part of an offer. Start with what you can credibly deliver and find businesses that value it.
Does it send messages automatically?
You stay in control of outreach. Review a draft, then copy it into your email or DMs and record the conversation in your workspace. Connected Gmail sending is available to selected pilot users and requires approval of the exact message. Creating a draft never sends it.
Can teams and championships request access?
Yes. Drivers, teams and championship organizers can request access. Tell us about the people, partnerships and events you manage. We’ll discuss the workflow and access available for your organization, including any collaboration or rights-management requirements.
How do I get access, and what does it cost?
Select Request access and tell us what you want to achieve. Your answers are saved as you go; submit the completed request for the Turn One team to review. We’ll contact you about availability and explain pricing before you subscribe. Requesting access is free.