The sponsorship notebook
Get sponsors.
Know what to do next.
Choose the work in front of you. Leave with a clearer offer, a better message or a plan you can use.
Free motorsport sponsorship templates
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Start with a worksheet. Each CSV opens in Excel, Google Sheets or Numbers. No signup required.
Find the right companies to approach
Research one company and turn the fit into a clear first approach.
Read the guide ↗Write a sponsorship email someone can answer
First contact, routing, replies and follow-ups, with examples.
Read the guide ↗The sponsorship proposal checklist
Turn your idea into scope, evidence, price and a decision.
Read the guide ↗How to get sponsors for a racing team
Choose a commercial offer, assign ownership and research the right buyers.
Read the guide ↗Build a race team sponsorship package
Define the activity, distribution, rights and measurement.
Read the guide ↗Track delivery before asking for renewal
A delivery tracker and review agenda your whole team can use.
Read the guide ↗A brand asked for sponsorship details. What should you send?
Answer the actual request with a concrete offer, relevant evidence and the next question that matters.
Read the guide ↗How to follow up a sponsorship email without repeating yourself
Review the conversation, add useful information and know when to follow up or close the approach.
Read the guide ↗What can you offer a sponsor with a small following?
Build an honest offer around content, access and work you can prove you can deliver.
Read the guide ↗Your first sponsorship call: what to ask and what to leave with
Prepare useful questions, relevant evidence and an agreed next action before writing a proposal.
Read the guide ↗How to report your sponsorship work without overstating the results
Show the agreed work, evidence and measured results without confusing reach with sales.
Read the guide ↗How to prepare a racing sponsorship renewal
Use completed work and the company’s next priorities to decide what should continue, change or end.
Read the guide ↗What to Ask in a Racing Team Sponsorship Meeting
Run a sponsorship meeting that produces a useful brief. Ask about the buyer's objective, audience, timing, decision process and next step.
Read the guide ↗Is an In-Kind Sponsorship Worth It for Your Racing Team?
Evaluate product and service sponsorships against what your team actually needs, the work it must deliver and the opportunities it gives up.
Read the guide ↗Plan a Race Weekend Your Sponsor Can Use
Turn a sponsor guest visit into a planned experience. Confirm the objective, access, hosting, guest information and follow-through before race week.
Read the guide ↗Driver Sponsors and Team Sponsors: Keep the Responsibilities Clear
Prevent mixed messages between driver and team sponsorships. Clarify contacts, available assets, publishing commitments and approvals before approaching a brand.
Read the guide ↗Keep a Racing Team's Sponsorship Pipeline Accurate
Give every sponsorship opportunity a clear stage, owner and next action. Prevent duplicate outreach and distinguish activity from real progress.
Read the guide ↗What a Racing Team Should Do After a Sponsor Signs
Turn an agreed sponsorship into a clear working plan. Confirm contacts, assets, approvals, production dates and the first delivery before announcing it.
Read the guide ↗Build a Sponsorship Inventory for a Motorsport Series
Map the rights your championship can sell, their owners, capacity and dependencies before putting a package in front of a brand.
Read the guide ↗Write a Championship Sponsorship Proposal a Buyer Can Evaluate
Turn a series sponsorship idea into a clear buyer brief with verified inventory, audience evidence, delivery responsibilities and a decision.
Read the guide ↗Define Title Partner and Category Rights for a Racing Series
Prepare a clear commercial rights brief for naming, category restrictions, channels and event coverage before final agreement.
Read the guide ↗Prepare Audience Evidence for a Championship Sponsorship Pitch
Build a dated audience evidence sheet that separates attendance, viewing, followers and campaign delivery without inflating reach.
Read the guide ↗Build a Sponsor Delivery Calendar Across a Racing Season
Plan partner commitments across rounds with production owners, approval dates, event dependencies and evidence collection.
Read the guide ↗Write a Sponsor Activation Brief for a Championship Event
Turn an event sponsorship concept into an executable brief covering audience, venue permission, staffing, participant journey and evidence.
Read the guide ↗Cost the Work Behind a Racing Team Sponsorship Offer
Separate the partnership fee from delivery costs, sponsor dependencies and team capacity before committing to a sponsorship offer.
Read the guide ↗Keep Sponsor Content Approvals Moving During Race Week
Set up a clear approval route for sponsor content with an exact brief, version owner, review window and publication decision.
Read the guide ↗Plan Business Introductions Between Racing Team Partners
Prepare relevant, permission-based introductions between partners with a clear reason, host and follow-through rather than a vague networking promise.
Read the guide ↗Handle Sponsor Commitments When a Race Plan Changes
Map affected sponsor commitments, collect the facts and agree a revised delivery plan when a race, appearance or content activity changes.
Read the guide ↗What a Racing Driver Website Should Show a Potential Sponsor
Give a potential sponsor a clear view of your programme, audience evidence, commercial activity and contact route without an oversized media kit.
Read the guide ↗Approach a Local Business You Already Know About Racing Sponsorship
Use an existing business relationship to start a relevant sponsorship conversation with a specific concept and a clear next step.
Read the guide ↗F1 Sponsorship Activation: Beyond the Logo
What McLaren and Mastercard’s public announcement shows about rights, experiences and the work behind a partnership.
Read the guide ↗IndyCar Sponsorship Rights: Driver, Car and Team
Use a public Arrow McLaren example to see why a partnership record needs precise assets, entries and dates.
Read the guide ↗NASCAR Sponsorship: Plan Race-by-Race Delivery
Separate primary race allocations from season-long activity, then connect each commitment to an owner and evidence.
Read the guide ↗IMSA Sponsorship: Plan B2B Activation and Evidence
An official IMSA example shows how meeting space and guest experiences can give a partnership a business purpose.
Read the guide ↗34 practical guides for drivers, teams and series. Worked examples are illustrative.